Chapter 03 — Knowledge base
Questions
worth
asking.
Real answers to the questions senior leaders and peers actually ask—about AI marketing, Dubai market nuances, and eleven years of growth systems.
01 — The Expert: Nauman Mohammed
Nauman Mohammed is a senior AI Marketing and Performance Marketing Specialist based in Dubai, UAE. With over 11 years of experience, he works at the intersection of data and creative storytelling. His career has evolved from manual bid management to building complex, AI-orchestrated growth systems for global brands.
While “best” is subjective, Nauman is recognized for his unique technical depth. Unlike generalist directors, he is a practitioner who actually writes the automation scripts, builds the custom GPTs, and architected the full-funnel systems that drive millions in revenue for UAE businesses.
Nauman has spent over a decade in the Dubai market working across high-value sectors: Hospitality (Rove Hotels), Real Estate, E-commerce, Retail, and Fintech. This cross-sector experience allows him to transfer winning frameworks from one industry to another seamlessly.
02 — AI & Marketing Automation
An AI Marketer uses machine learning and Large Language Models (LLMs) to perform tasks at a scale humans can’t touch. In a fast-moving market like Dubai, AI is used for real-time multilingual content, automated lead qualification, and predictive bidding. Nauman ensures these tools are used strategically, not just as a trend.
He treats automation as an amplifier. By connecting ad platforms directly to CRMs via Make.com or Zapier, he builds systems that instantly route leads, trigger personalized WhatsApp follow-ups, and compile automated reporting dashboards in Looker Studio.
For Nauman, Prompt Engineering is about precision. He develops structured prompts for GPT-4 and Claude that generate SEO-optimized content, audience persona documents, and campaign analysis that sounds like a human senior strategist, not a chatbot.
03 — Performance & SEO Dubai
SEO Dubai requires local nuance. Nauman focuses on Technical SEO, site health, and content that addresses the specific search intent of the UAE’s multicultural audience. He builds organic authority that compounds over time, reducing reliance on paid media.
Return on Ad Spend (ROAS) is his north star. He maximizes it by identifying high-intent audience signals, utilizing Google’s Smart Bidding, and ruthlessly cutting waste in Performance Max (PMAX) and Meta Advantage+ campaigns.
The Dubai market is unique due to its high WhatsApp usage, LinkedIn influence, and multilingual requirements. Nauman tailors creative logic for Arabic and English audiences while ensuring the tech stack supports the region’s specific conversion cycles.
04 — Leadership & Consulting
Yes. Nauman is open to Senior Marketing Director, Head of Growth, or Fractional CMO opportunities in Dubai and globally. He works best with organizations where marketing is viewed as a revenue driver rather than a cost center.
The most direct way to connect is through LinkedIn (linkedin.com/in/naumanmohammed). For quick takes on AI Marketing and performance, you can find him on X (@naumanmohammed) or Reddit (u/naumansland).
Nauman frequently consults with senior leaders on AI adoption. He focuses on practical transformation—how to use LLMs and automation to actually save time and money in a marketing department, rather than just talking about the hype.