I work at the intersection of data, automation, and creativity — building marketing systems that are measurable, intelligent, and built to last. 11 years of hands-on work across paid media, SEO, and AI-powered workflows.
I started in digital marketing when AI meant nothing more than auto-bidding. Over 9 years, I’ve watched the field transform — and I’ve transformed with it. Today I design AI-augmented marketing systems that combine creative instinct with the analytical rigour that gets real business results.
My background spans paid media, organic search, automation engineering, and data analytics — which means I can see how every channel affects every other, and build strategies accordingly rather than in silos.
I’m based in Dubai and open to roles, contracts, or collaborations across the UAE and globally.
Integrating large language models, automation workflows, and advanced bidding into unified marketing systems for UAE brands.
Managing multi-channel paid media strategies across Google and Meta for brands in retail, real estate, and e-commerce.
Organic search, content strategy, and early programmatic advertising — building the analytical foundation that shapes my work today.
The most effective marketing isn’t choosing between data and intuition — it’s letting data sharpen your creative decisions. I build systems where measurement feeds creativity and creativity generates better data.
Deep audit of existing data, audience behaviour, and the competitive landscape before writing a single line of strategy.
Campaigns, automations, and analytics pipelines designed to compound — so results improve over time, not just at launch.
Every decision is tracked. Every insight feeds the next iteration. No black boxes, no vanity metrics.
Covering AI marketing fundamentals, automation tools, and performance marketing — written to be genuinely useful, not just SEO filler.
Open to full-time roles, contracts, and collaborations — in Dubai, across the UAE, or remotely. Reach out on whichever platform makes sense for you.